AC Milan

Together with AC Milan, C11 outfitted a tour-style Merchandise trailer. A large trailer was fully wrapped to exclusively sell AC Milan merchandise from pre and post-match during their summer tour.  In addition to the trailer, a DJ was onsite driving fans to the area to come purchase merchandise, enjoy the music, and stick around for an appearance from AC Milan Legends and their Mascot. Together we worked to host the legends on an elevated stage with a brief Q&A before autograph signing.

 

Metrics

  • 31% of all Merchandises Sales

  • $75,515 sold at the Rose Bowl

  • Executed at 3 venues: Rose Bowl, Dignity Health Sports Park and Allegiant

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Manchester City Trophy Tour