PUMA x AC Milan
NYC Kit Launch Party
ASSIGNMENT
In conjunction with AC Milan’s U.S. presence surrounding the Soccer Champions Tour, C11 was tapped to deliver a unique New York City rooftop experience for media, influencers, players and VIP guests to celebrate the launch of AC Milan’s new Away kit.
SOLUTION
C11 led from ideation through the entire guest experience, including entertainment, décor, branding, and on-site logistics. C11 collaborated with the brand, the club and the venue to ensure a premium experience was delivered for all attendees. The initiative delivered compelling organic content, brand exposure and atmosphere that was shared across player, brand and club social channels.
CREATIVE DESIGN
PRODUCTION
CONTENT
CAPTURE
TALENT MANAGEMENT
VIP HOSPITALITY