ASSIGNMENT

During Liverpool’s U.S. Tour against the likes of Arsenal, Real Betis and Manchester United, it was important for the club to engage with their US fan base by providing relatable entertainment and experiential activations to garner excitement pre-match from all LFC supporters.

SOLUTION

C11 activated several fan engagement initiatives to appeal to a wide variety of fans, led by a massive production stage that hosted media, LFC Legends and the legendary Liverpool-based singer-songwriter, Jamie Webster. Thousands of supporters sang and danced, while surrounded by other engagements including face painting, partnership activations, sign making and mascot appearances. 

• ACTIVATION STRATEGY

• EVENT PRODUCTION

• TALENT MANAGEMENT

• COMMUNITY