Manchester City Trophy Tour
Man City engaged C11 to manage the final leg of their global Trophy Tour with a watch party event in Los Angeles, CA. C11 proposed a Hollywood themed event incorporating a classic theater arrangement versus the typical viewing party. The historic Montalban Theatre on the Hollywood Walk of Fame served as the host, featuring a fully branded the theater inside and out creating a one-of-a-kind experience. The event featured the match, commentary by City legend Shawn Wright Phillips, post-game meet-and-greets, 360 cameras, face painting, food, drinks, and much more.
Metrics
550 Fans in Attendance
$7,500 in merchandise sales
250 custom videos with the EPL Trophy
Legend Appearance
